How does “Using instead of Owning” work in practice – and what does it mean for planning and production as well as for resource conservation and climate protection?
The Federal Bauakademie Foundation warmly invites you to join the upcoming “Transformation Dialogue” discussion on the 1st of July 2025 from 18:00 to 19:30 in the “Roter Saal”. The event will take place in a hybrid format. Attendance is possible in person or online:
Register here to attend in person
Register here to attend online
Please note: The event will take place in German.
Welcome: Prof. Dr. Guido Spars, Founding Director of the Federal Bauakademie Foundation
Moderation: Antonia Diel, Transformation Manager for Climate Change and Circular City at the Federal Bauakademie Foundation
What could a business model look like that conserves resources, makes products more durable, and is economically viable at the same time?
One possible answer: Product-as-a-Service (PaaS) – a model in which the product itself is not sold, but rather its use or performance. Durability, reparability, and resource conservation become key to economic success, as the product remains the property of the manufacturer. The shift from sales to rental or service models changes everything: from product design based on the lifecycle, to planning and production processes, and even the customer relationship.
What to expect?
Expert presentations and discussions from the fields of business, planning, and research – accessible both on-site and via live stream:
- How does PaaS work in practice and what examples are there?
- What are its advantages – and what challenges must be overcome?
- What opportunities and limitations exist regarding resource conservation and the circular economy?
Why should you attend?
Gain hands-on insights into a forward-looking business model that can combine ecological responsibility with economic efficiency. Learn how products and processes can be aligned with the lifecycle, what opportunities arise for producers and users, and where the limits of added value for this business model lie.
We look forward to the discussion!
© Unsplash, Photo: Darren Ahmed Arceo
