The Bauakademie has taken on a new brand identity. Its visual image is now defined by clear, simple shapes that express the Bauakademie’s self-image as a pioneering institution for sustainable planning and construction. The basic element is the square, a particularly memorable and variable shape. It also alludes to the square footprint of Karl Friedrich Schinkel’s historic Bauakademie, whose former location will be the site of the new Bauakademie building. The color scheme features the primary color gray and the accent color luminous green, which is used to evoke associations with themes such as sustainability, nature and technology. The entire graphic concept was developed under the motto of “physical and mental space of the future.”
